KPJR Films
Production Company Case Study


Making Films For Good
360 MEDIA has served as the in-house marketing agency for KPJR Films since 2015, building digital communities totaling over 250K social media followers and email subscribers to raise awareness about one of the greatest public health crises of our time: Adverse Childhood Experience (ACEs).

KPJR FILMS
Impact Partnership
Over the last decade, 360 MEDIA has helped KPJR Films mobilize viewer engagement in over 120 countries around the globe, conducting hundreds of in-person and virtual screenings in partnership with groups like The White House, World Health Organization (WHO), National Institute of Health (NIH), National Association of School Psychologists, and Prevent Child Abuse American (PCAA), among dozens of other impact partners nationally and internationally. To date, the films have sold over 55,000+ educational licenses through digital marketing efforts and grassroots partnerships for Paper Tigers, RESILIENCE, Playing For Keeps, and Amy Tan: Unintended Memoir.
Brand Redesign
We’re thrilled to shine the spotlight on our latest collaboration with KPJR Films to elevate their online presence to reflect the powerful stories they bring to life on screen. Through a complete rebrand and redesign, we’ve helped them craft a website that captures their passion for storytelling and their commitment to impactful narratives. The new site features a sleek, cinematic design, intuitive navigation, and bold visuals that immerse visitors in their world of documentaries. With an optimized user experience and seamless functionality, their online home is now as dynamic as the stories they tell.

#BETHEONE CAMPAIGN
Sample Campaign Spotlight
KPJR’s award-winning film, RESILIENCE: THE BIOLOGY OF STRESS & THE SCIENCE OF HOPE chronicles the birth of a new movement among pediatricians, therapists, educators and communities, who are using cut- ting-edge brain science to disrupt cycles of violence, addiction and disease. The accompanying #BeTheOne campaign is a rally cry to create a more trauma-informed world across all sectors and all communities.
Global Impact
- Total Worldwide Screenings: 55,000+
- Over 500 sold-out screenings through the United States (2016-2017)
- Over 200 sold-out screenings throughout the UK (2017-2018)
- 2020 - VOD release through Amazon/iTunes
- 2020 Total Global Virtual Screenings: 22
- Total Global Views: 3M+
Key Grassroots/Grasstops Partnership Screenings
- The White House (x2)
- World Health Organization (WHO)
- The World Bank
- Prevent Child Abuse America
- Center for Youth Wellness
- Clifford Beers
- California Endowment
- ACEs Connection
- US Department of Justice
- US State Department
Theatrical Filmology
- 2015 Pre/Production/Post Timeline (~12 months)
- 2016 Premiered at Sundance Film Festival
- 2016 Theatrical Festival Run (12 festivals )
- 2016 Grassroots Screening Campaign (188 Theater U.S. Screening Tour)
Educational Screening Campaign
- 2017-2019 in partnership with EDU distributor TUGG
- 2019-2020 in partnership with EDU distributor Roco Films
- 2020 - 2021 Virtual Screening Campaigns
- Total Gross Sales: $5M and counting
Key Demographic Targets
- Educators
- Parents/Guardians
- Healthcare Practitioners
- Juvenile Justice Advocates
- General Public
